Getting Links And More
Here are some of the best spots for inbound links to your website.
Vacation Rental Listing Sites
The beauty of vacation rental listing sites such as Goin2Travel.com & 4BeachNuts.com, is that you get two benefits for a small investment.
- Vacation rental listing sites are active advertisers. This means, you'll receive inquiries and reservations from them.
- A link from a vacation rental site to your home page is one of the best links to have because it will drive targeted traffic to your own site.
One caution: When you prepare your listings for vacation rental sites, do not use the exact same content that's on your website. Change it around and use different wordings. If you use the same content, the search engines may count the ad and your site as duplicate content, which can result in a penalty.
Things to know before you choose a rental listing site
Bigger Doesn't Mean Better - This is especially true when it comes to listing sites. You will probably do far better on a smaller more targeted site with quality listings than on a site with 30,000 listings.
How to Quickly Figure Out Which Sites to Advertise On
- Go to Google and type in a phrase that includes your property's geographic location plus the words "vacation rentals". For example, "Caribbean Vacation Rentals" or "Lake Tahoe Vacation Rentals". Also do a few searches using your keyword phrases.
- Make a note of the listing sites that show up in the top 10. Then visit these sites.
- Check the prices to advertise and whether they offer a link back to your own site.
The following sites do well in many vacation rental areas on search engines.
Web Travel Directories
When looking for good prospects to get a link to your site, travel directories are definitely a great place to start.
Most larger travel directories are regularly visited by search engines and the link will be from a related site. Another advantage of advertising on a travel directory is the fact that you'll get traffic from the directory to your site and also benefit to your search engine rankings.
To find these sites simply go to Google.com or Yahoo.com and do a search for "travel directories".
Directories and Human Powered Search Engines
A human powered directory is one in which each listing has been added by a person, not a spider like the search engines. Getting listed on the major human powered directories is very important because their listings are seen by many searchers.
In addition, crawler-based search engines like Yahoo and Google are more likely to find your site and add it to their listings for free.
Other Directories To Consider Advertising In
AardVark Travel
iTravelnet Travel Directory
JoeAnt.com
Travel Links Directory
GoGuides.org
You might considering submitting your site to the top general interest (non-travel specific) directories as well. These include...
DMOZ.org - You can submit your site to the Open Directory, but there is no guarantee it will be listed. DMOZ has taken a negative view towards vacation rental pages on the web.
Yahoo.com - Use their Yahoo! Express to submit your site to their directory for $299 per year (this ONLY gets your site reviewed - it might or might not be included in the Yahoo directory after review).
Next, we'll talk about link exchanges and paying for traffic.
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