Write Good Copy
If you want to get your site in the top 10 search engine results for a particular phrase or keyword, the phrase or word needs to be included in the content of your website pages.
The easiest way to achieve success integrating key phrases is to focus the page you create on the subject represented by the key phrase. Or better yet, choose search terms that closely match the topics of your pages so they'll be easier to work into the content.
Balance is important... too many repetitions of your keyword phrases will turn off your readers; not enough will fail to get the attention of the search engine spiders.
Hint: If the copy sounds unnatural and forced, you've probably put in too many repetitive keywords.
The Value Of Headings
Since search engines give text headings slightly more importance than body text, you should write your headings and subheadings to include your keyword phrases. Resist the urge to use headlines that have been converted into graphics as they do not register at all.
The following example shows how you might write headings and body copy if you were promoting vacation rentals on Oahu, Hawaii (in this particular case, we'll assume you've determined that "Oahu Vacation Rentals" is your most important key phrase):
Beautiful Oahu Vacation Rentals2 to 4 bedroom homes
Oahu, Hawaii
Our beachfront Oahu vacation rentals are newly furnished and feature swimming pools, Jacuzzis and gorgeous ocean views.
Ideal for a family vacation or a romantic getaway, these Oahu vacation rentals are located on what many consider to be the most beautiful beach in Hawaii.
For more information about each property click on Oahu Vacation Rentals.
Notes On Creating Content Rich Pages
Don't try to target each phrase on every page. On your home page, you could target your top two phrases. Each of your other pages on your site can focus on additional phrases.
Spread your keywords throughout your page, making the most important keywords bold. A good place to do this would be once or twice in the body, both at the top of your page and in the sub-headings.
The key is to focus on making what you write enticing and easy for humans to understand while providing enough keyword repetitions on each page to enable search engines to figure out what the page is about.
Your Page Titles Need To Be Keyword Rich
Every page on a website has a page title which is displayed at the top lefthand corner of your browser window.
The page title is important for two reasons...
1. It's part of the text that appears in search engine results. Remember, you are appealing to both humans and search engine. Treat your title tag like it's a headline and make sure that it can be understood by a human.
2. A keyword rich title tag is one of and perhaps the most important aspect of web page design. At least, with respect to doing well in search engines.
When a person conducts a search, the search engine first checks out the words contained in the title. And typically, they give preference to web pages that have the specific search words in the title tag. Therefore, it's critical that you include keywords and phrases that your potential guests are going to use when looking for a vacation rental in the title of your pages.
Important: If you're using a designer to create your site, you need to personally...
1. see that each page of your site has a unique and effective title
2. carefully determine what each title should be
Remember... the title of each page should be based on the keyword phrase you're targeting for that particular page. Also, you should always target different keywords on different pages of your site.
The Key To A Good Title
As previously mentioned, you'll be including the words or phrases in your titles that people are likely to use when conducting a search for vacation rentals.
For example, "Welcome to Casa Dorado" isn't a good title, whereas "Vacation Rentals Kailua Beach Oahu Hawaii" is much better.
Why is the second one a better title? Every word in the title is a keyword that people are likely to use when searching for a vacation rental at the beach in Kailua Oahu, Hawaii.
The Value Of Web Page Links
In addition to other factors, search engines use text in links to figure out what your site's pages are about.
Links, on your own site and from other sites pointing to yours, indicate to search engines that the page being linked to is talking about what the text in the link says.
A link that merely says "Click Here" will have little value (aside from getting a visitor to actually click on that link).
On the other hand, a link that says "Oahu Vacation Rentals" and points to the page "oahu-vacation-rentals.html" on your website will definitely assist you in improving your rankings, for both the search phrase Oahu Vacation Rentals and for the page itself.
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