Make It Search Engine Friendly
A search engine's goal is pretty simple... to provide users with the most relevant sites and pages, ones that are related to what they're searching for.
Your goal... to feed the search engines content that will ultimately make you money. In that regard, a solid rule of thumb is this:
What's good for humans is generally good for search engines.
Search engines look at what you've written on your pages. Therefore, if your site is clear for humans it will be clear to search engines. Of course, even though good human content makes for good search engine food, there are ways you can spice up your content to specifically "feed" search engines.
In order to do this, you first need to figure out what people looking for a vacation rental in your location are most likely to type when conducting a search. These would be the key search phrases, otherwise known as "keywords".
Once you determine what the key search phrases are, you need to incorporate them into the content of your website. Plus, each page of your site should be used to target different search phrases.
Also, keep in mind that both Yahoo and Google love sites that are easy to navigate. So that should definitely be a top priority when creating your search engine friendly website.
How Search Engines Work
Search engines have little computer programs called spiders that travel from site to site gathering information which is then stored in the search engine's database. Using a number of factors, they determine what the site and each of the pages on the site is about.
When a spider visits a site, part of its function is to scan the keywords on each page. Basically, it counts the words and groupings of words. Ones that appear frequently are recognized as "keywords".
Having determined the keywords for each page, the spider sends the information back to the search engine for categorizing and ranking. In turn, the search engine indexes the pages it has found based on keywords.
How highly will your web page rank in the search engine results for any given keyword or phrase? That's determined by the weight the search engine has assigned to the term on your site compared to the weight it has given that same term on other sites.
That's why careful and wise selection and placement of keyword phrases is so important. It guarantees that your site will ultimately be found by your potential customers.
Search Engine Friendly Designs
By definition, a search engine friendly site is one that encourages spiders to visit, travel through each page, and pick up targeted relevant information.
So whether you're creating a new website or would like to boost your current site's traffic, it's critical to make your site search engine (spider) friendly. That way, you can be certain your pages will be listed and subsequently included in search engine results.
In order to make certain that your website will be 99% search engine friendly, you'll need to implement the following four things.
1. Determine your most important keywords.
2. Incorporate those keywords into your page content.
3. Use unique keyword rich titles on each page of your site.
4. Have keyword specific links between pages on your site.
Now that we're discussed the basics of making your site search engine friendly, it's time to get down to specific tasks. We'll start with choosing the most effective keywords.
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