Other Important SEO Tactics
If you implement the four steps that were previously outlined...
1. Determine your most important keywords.
2. Incorporate those keywords into your page content.
3. Use unique keyword rich titles on each page of your site.
4. Have keyword specific links between pages on your site.
...you'll have accomplished 99% of what most experts will do to your website.
And while 99% might seem decent enough, marketing vacation rentals online is highly competitive. It makes sense, therefore, to gain any and all advantages you possibly can.
To that objective, take note of these other important items that should be considered when you create your search engine friendly website.
The Other 1%
Page Names
Good page names will make it easier for you to keep your site organized.
Select And Register A Domain Name
Choosing a good domain name is extremely important. When you make your selection, it's worthwhile to choose one that says something about your vacation rental.
Some search engines factor in the domain name when returning results. So in a way, domain names are sort of a keyword or key phrase in themselves.
Of course, if you already have a domain name for your company and it doesn't have a keyword in it, don’t worry. If you haven't yet picked a domain name, however, try to choose one with a keyword that's important/relevant to your business.
Pages With Graphics
Search engines cannot read graphics. If all your home page consists of is an image and an enter button, the chance of a search engine figuring out what your site is about is slim to none.
Make certain to add at least a short paragraph to your home page, one that's rich in your chosen keywords and phrases. This will enable you to get the attention of the search engine spider without spoiling the look of your page.
Put Alt Text On Images
Have you ever pointed your mouse on a photo and seen a description pop up? This description is accomplishing by using what's called "Alt text".
What's important to realize is the fact that image Alt text which is linked to other pages is not only read by search engines, it can count towards the keywords that the search engine categorizes.
It's easy to insert this type of textual description in your HTML source code so make certain you use it to your advantage whenever possible.
Meta Tags
Meta tags are bits of information found in the HTML source code of web pages. Following are the three that are used by the most popular search engines.
Description - This tag helps the search engine by providing a summary of what your page is about. Use keywords in your description but do not repeat the title in your description. Not all engines recognize this tag.
Keywords - The keywords meta tag is used by some search engines to help aid them in indexing your website. This is simply a list of words that are relevant to what you're marketing.
Robots - The primary purpose behind the robots meta tag is to control which pages get indexed and which ones do not. If there is a page that you don't want the search engines to visit, use a robot tag.
Before you go spending a great deal of time on these, however, be aware that meta tags are not that important. And, if you do everything else well, having great meta tags will add very little benefit. In other words, if your website lacks sufficient content, meta tags alone will not significantly raise its ranking.
Treat Search Engines Like Pampered House Guests
Having a search engine visit your site is like having a guest over for dinner. Don't be a bad host...
Keyword Stuffing - Are You Overfeeding Your Guests?
Do not force feed your keywords to the search engines. If you use too many different keywords on one particular page, none of them will be repeated often enough to attain the saturation needed to get the spiders' attention. If you repeat a single keyword phrase too many times, however, search engines might consider this spamming and ignore your page or possibly block your site from their results entirely.
Duplicate Content - Are You Boring Your Guests?
Every page on your site needs to be unique and focus on different content. If a search engine spider finds duplicate content, it might view it as spam and penalize your site. So make certain each of your pages has different content.
Broken Links - Does Your Plumbing Work?
If search engine spiders encounter a broken link, they could stop indexing a site. Make certain all of your links work on every page of your website.
Frames - Are You Letting Guests Into Your House?
Regardless of whether or not you know what frames are, make certain you tell your designer that you don't want them on your site. From a search engine standpoint, using frame pages in your web design is trouble.
Flash - Are You Blinding Your Guests?
The biggest reason NOT to use flash is the way it will interfere with a spider's ability to optimize your website. "Flash" graphics are often used to enhance viewer experience, but the content usually cannot be read nor the embedded links followed by most search engine spiders. If you want to ensure that your site is search engine friendly, it's best to avoid using flash altogether.
In Summary
1. Choose the most effective keywords possible.
2. Focus on 1 or 2 different keyword phrases per page of your site.
3. Make your content good for human consumption.
4. Make certain that each page on your site has a good title.
5. Use text links on your pages that include your keywords.
Once your website is launched, your goal is to have it show up in the top 10 search results of Google and Yahoo for the keywords and phrases you've selected. Follow the information presented here and that goal will definitely be obtained.
Ok. Now that we've covered the subject of pleasing the almighty search engines, it's time to turn your vacation rental website into a reality!
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